Does FinDock support UTM tracking?

With UTM parameters, you can track the engagement and behavior of page visitors. While FinDock does not have out-of-the-box tools for UTM tracking, you have some options for tracking visitors.

FinDock Giving Pages and PayLinks support Google Analytics and Google Tag Manager. The collected analytics information is accessible from Google and 3rd party tools.

Also note that if you are using a custom domain that is a subdomain of your main website, you can configure Google analytics tools to consolidate or segment traffic data as desired.

Custom Salesforce fields

You can create custom fields on Contact or Account to capture UTM parameters and add those as hidden input fields on payment forms. You can then use the custom field name as a URL query parameter in links for different channels.

For example, a specific UTM campaign parameter for a Giving Page can include utm_source=instagram&utm_campaign=mycampaign on the redirect URL, resulting in a Contact/Account record with that UTM campaign value.

Custom automation or query rules can be also added to match the payer with Salesforce campaigns based on UTM attributes if needed.